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I am an assistant professor of Marketing at the Rotman School of Management at the University of Toronto. I am also a research fellow in the Behavioral Economics in Action at Rotman (BEAR) center.


My research explores how the structure or framing of choices impacts consumers' judgments, decisions, and experiences. Through this lens, I investigate emotion dynamics, risk and uncertainty, and psychological consequences of technology.


I received a B.A. in Economics and Psychology at The College of New Jersey and a Ph.D. in Marketing at the Rady School of Management, UC San Diego.

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