I am an Assistant Professor of Marketing at the Rotman School of Management at the University of Toronto. I am also a research fellow in the Behavioral Economics in Action at Rotman (BEAR) center.


My research explores consumer behavior and judgment and decision making. In particular, I investigate the dynamics of emotion, framing and choice structure effects, risk and uncertainty, and psychological consequences of technology.


I received a B.A. in Economics and Psychology at The College of New Jersey and a Ph.D. in Marketing at the Rady School of Management, UC San Diego.