I am an assistant professor of Marketing at the Rotman School of Management at the University of Toronto. I am also a research fellow in the Behavioral Economics in Action at Rotman (BEAR) Center.

 

My research explores how the structure or framing of choices impacts consumers' judgments, decisions, and experiences. I investigate how choice environments affect individuals' well-being. This includes financial well-being (spending/saving; risk-taking), mental and physical well-being (emotional experiences; health and wellness), cognitive well-being (technology and cognition), and collective well-being (sustainable behavior; political decisions). 

 

I received a B.A. in Economics and Psychology at The College of New Jersey and a Ph.D. in Marketing at the Rady School of Management, UC San Diego.

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*On sabbatical 2026-27*